企业市场定位是企业经营的一种策略。即企业根据市场行情和对同行对手的分析,依据自身的实际,确定企业产品在市场上的位置,让它在特定的时间、地点,按照必要性,适应某一阶层消费者需求,以利与其它同行厂家竞争。确定企业产品在市场上的位置,它的目的,就是使自己的产品创造、培养一种特色,树立企业独特的市场形象。 Enterprise market positioning is a business strategy. That is based on market conditions and peer analysis of peers, according to their own reality, to determine the location of business products in the market, so that it at a specific time and place, in accordance with the necessity to adapt to a certain level of consumer demand to facilitate Other peer manufacturers competition. To determine the location of business products in the market, its purpose is to make their own products to create and cultivate a characteristic, establish a unique market image.