2012年以来,湖南烟草商业系统营销战线紧紧围绕“卷烟上水平”战略方针和“四有”发展目标,以“1+5”目标任务为工作重点,以品牌培育为第一要务,从品牌规划、市场调控、终端需求三个层面把握市场导向,从工商协同、低焦培育、两个延伸三个角度创新工作方法,着力构建工商零一体面向消费者的卷烟营销体系,有效推进全省市场营销上水平和品牌培育上水平。 Since 2012, the marketing strategy of Hunan Tobacco Business System has been closely focused on the development strategy of “Cigarette Leveling” and “Four Benefits”, with “1 + 5” goals and tasks as the focus and brand cultivation as The first priority is to grasp the market orientation from three aspects of brand planning, market regulation and terminal demand, innovate working methods from three angles of business cooperation, low coke cultivation and two extensions, and strive to build a cigarette-making and marketing system System, effectively promote the level of the province’s marketing and brand cultivation on the level.