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随着世界各国经济、贸易、政治、文化交流的不断增加,国际经济一体化、贸易自由化的推进,国际旅游的需求也日益剧增,旅游业进入了全面发展的兴旺时期。吃住行游购娱是一条完整的旅游产业链,而其中以旅游纪念品市场前景最为广阔,是旅游发展的重要增长点。但是,目前我国的旅游纪念品市场还不是很成熟,存在诸多问题。本文试通过对中日两国旅游纪念品市场现状的调查与比较,找出中国旅游纪念品市场发展的不足,并借鉴日本旅游纪念品市场发展的成功经验,结合本国国情,提出相应的解决方案。
With the increasing economic, trade, political and cultural exchanges among various countries in the world, the international economic integration and the advancement of trade liberalization have also brought about a surge in demand for international tourism. Tourism has entered a thriving period of all-round development. Travel and entertainment is a complete tourism industry chain, of which the most promising tourist souvenir market, tourism development is an important growth point. However, at present, China’s tourist souvenir market is not yet very mature, there are many problems. This paper tries to find out the development of tourism souvenir market in China through the investigation and comparison of the current situation of tourist souvenir market in China and Japan. Based on the successful experience of the development of tourism souvenir market in Japan and the national conditions of our country, we put forward corresponding solutions.