论文部分内容阅读
企业家认为,拥有亿万想要购买各种产品和服务的顾客的巨大的、未经涉猎的市场是在外国。为了打进这个市场,美国公司正在全世界建立和扩大工厂。自从1958年以来,仅在西欧一地,美国已有二千一百多家公司开始了新的经营活动。从汽车直到婴儿食品,所有各种企业都预言在美国之外的市场上会有兴隆的前途。固特异轮胎和橡胶公司在加拿大的分公司的经理说:“在今后十年,外国的市场的扩大将比北美的市场快好几倍。”通用电气公司的经理断然预言:“不论经济或政治上发生什么变动,在今后二十五年内扩充最快的市场将是在国外。”
Entrepreneurs believe that the huge, ungatherful market, with hundreds of millions of customers who want to buy a variety of products and services, is in a foreign country. To get into this market, U.S. companies are building and expanding factories around the world. Since 1958, more than 2,100 companies in the United States have just started a new business operation in Western Europe alone. From cars to baby foods, all kinds of businesses predict a promising future in markets outside the United States. The manager of Goodyear Tire & Rubber Co.’s Canadian branch said: “Foreign markets will expand several times faster in North America than in North America in the next decade.” General Electric’s manager categorically predicted that “economic or political What changes have occurred and the fastest-growing market in the next 25 years will be abroad. ”