最近,本刊《营销领航》专栏作者张兵武先生专著《品牌营销大未来》面世。该书在探讨全球品牌发展趋势及中国企业品牌发展中所面临基本问题基础上,首次全面探讨新经济、品牌资本化、消费者认知未来品牌管理三大前沿课题,并深入阐述五大最有效的品牌策略,及如何应用公关、体育营销、促销提升企业品牌效应,对于本士企业的经营发展颇具借鉴价值。 Recently, Mr. Zhang Bingwu, the columnist of the “Marketing Pioneering” column of the magazine, has published the “Brand Marketing Future”. The book explores the three major frontier issues of the new economy, brand capitalization, and consumer perception of future brand management on the basis of a discussion of global brand development trends and basic issues faced by Chinese corporate brand development. It also elaborates on the five most effective issues. Brand strategy, and how to use public relations, sports marketing, and promotion to enhance corporate branding, are valuable for the management and development of Benshi business.