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对于市场重要主体的企业来说,其所面临的外部环境越来越复杂,同时也体现出了更加明显的不可预测性、不连续性、不确定性。在很多国家和地区当中,都对企业战略的变革给予了更高的重视。而在企业战略变革当中,企业文化要素有着十分重要的作用和影响,基于此,本文介绍了企业战略、企业文化之间的关系,分析了企业面临的战略变革环境,最后提出了企业文化在企业战略变革中的地位和影响。
For the enterprises whose market is the main subject, the external environment they face is more and more complex, but also reflects the more obvious unpredictability, discontinuity and uncertainty. In many countries and regions, the reform of corporate strategy has given more attention. In the process of corporate strategy change, the elements of corporate culture have a very important role and influence. Based on this, this article introduces the relationship between corporate strategy and corporate culture, analyzes the strategic transformation environment the company faces, and finally puts forward the corporate culture in the enterprise The status and influence of strategic change.