近年来,利用广告信函业务的“信函销售法”(即函销法)异军突起,在社会商品交换过程中,已被越来越多的用户所认识和接受。邮电部门也从中增加业务收入,较好地得到了社会效益和企业效益。一、广告信函是企业产品销售的好途径南通县有一家灯具厂,自创办以来,生产的灯具基本上是通过外贸部分包销到国外,年产值近3000万元。工厂只管生产,不管销售。去年海湾战争爆发,原有的国际市场基本闭塞,而国内市场又是一片空 In recent years, the use of advertising letter business “letter sales law ” (ie letter sales law) a sudden emergence in the social commodity exchange process, has been more and more users recognize and accept. Posts and telecommunications departments also increased business income, better social benefits and business benefits. First, the advertising letter is a good way to sell enterprise products Nantong County, a lighting factory, since its inception, the production of lamps are basically part of the underwriting through foreign trade to foreign countries, the annual output value of nearly 30 million yuan. Just factory production, regardless of sales. The outbreak of the Gulf War last year, the original basic international market closed, while the domestic market is empty