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图书馆服务规划与绩效管理不仅要增进图书馆服务与用户真实需求的相关性和契合度,更需要关注并有效提升目标用户群对图书馆服务的认知度,与目标用户群体的良性互动因此成为不可或缺的一环。探索一种将用户需求分析、图书馆服务评价与服务营销融为一体的多目标读者问卷调查法,实例研究表明融入多个目标的问卷调查不仅可行,不同目标之间还能形成互为支持的关系,有利于用户数据的深度挖掘。
Library service planning and performance management should not only improve the correlation and fit of library services with the real needs of users, but also need to pay attention to and effectively enhance the awareness of target user groups on library services. Therefore, positive interaction with target user groups Become an integral part. This paper explores a multi-target reader survey that combines user needs analysis, library service evaluation and service marketing. The case study shows that the questionnaire incorporating multiple objectives is not only feasible, but also supports each other Relationship, is conducive to the depth of user data mining.