目前,包装设计员是世界上最行俏和收入最高的行业人员之一,不论是盒子或瓶子——直立式、挤压式或喷雾式、罐装、袋装或简装,为了打动你的心,都是经过缜密设计及反复改进的,并且还从各方面考虑到消费者心理——你疼爱子女吗?你懂得家庭需要吗?你关心环境吗?你真不碰巧克力制品吗? 所有的细节都经过仔细考虑和改良,此外还用实体模型摆在商店货架上测试。修改常精细到以厘米计,因为设计师要你看到的决不止是一个容器或一条标签。消费者所买到的是一种品格、一种态度,甚至是一套信念。 切斯金的研究报告 销售心理专家路易斯·切斯金是研究消费者对商品包装情绪反应的先驱。本世纪30年代起便从事这方 At present, package designers are among the most profoundest and most highly paid professionals in the world, both in boxes and bottles - upright, squeeze or spray, canned, bagged or casual, to impress your heart , Are carefully designed and repeatedly improved, and also from all aspects of consumer psychology - you love children? Do you know the family needs it? Do you care about the environment? You do not touch the chocolate products? All the details After careful consideration and improvement, in addition to the physical model placed on the store shelves test. Modify often fine to centimeters, because the designer wants you to see more than just a container or a label. What consumers buy is a character, an attitude, and even a set of beliefs. Chezkin’s Research Sales Psychologist Louis Chesskin is a pioneer in the study of consumers’ emotional reactions to commodity packaging. Since the 1930s have been engaged in this side