论文部分内容阅读
有人说,2007年,中国正在经历从“中国制造”向“中国创造”的沧桑转变,中国企业界也正在经历由品牌向技术主导方向的产业升级。在这一年,体育营销踌躇满志,联合营销不断向纵深发展;网络营销、精准营销、互动营销也开始揭开营销的2.0时代;资本市场的迅猛发展更是对营销产生了不容忽略的影响。然而,如何通过营销创新,通过品牌战略升级企业的竞争力已经成为了商界人士普遍关注的问题。正是在这种背景下,由国内强势的专业营销杂志《销售与市场》联合系列权威媒体、国内外学术机构发起的年度大型巅峰交流平台“2007中国营销盛典”12月如期在北京召开,这个中国营销界的顶级盛会与中国企业界共同品味2007,放眼2008。为了让关注此次品牌营销活动的各商界人士了解更多详情,本刊记者采访了2007营销盛典组委会负责人丁小姐。
Some people say that in 2007 China is experiencing vicissitudes and changes from “Made in China” to “Created in China.” The Chinese business community is also experiencing an industrial upgrading from brand to technology. In this year, sports marketing is complacent, co-marketing continues to develop in depth; Internet marketing, precision marketing, interactive marketing has begun to unveil marketing 2.0 era; the rapid development of capital markets is marketing has had a negligible impact. However, how to upgrade the competitiveness of enterprises through brand strategy through marketing innovation has become a common concern among business people. It is in this context, by the domestic strong professional marketing magazine “sales and marketing” joint series of authoritative media, academic institutions at home and abroad launched the annual large-scale summit platform “2007 China Marketing Festival ” held in Beijing on schedule in December , The top event of China’s marketing community and the Chinese business community to jointly taste 2007, look at 2008. In order to let the business community concerned about the brand marketing activities to understand more details, the reporter interviewed Miss Ding 2007 Organizing Committee of Marketing Festival.