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高职教育以职业定向教育为基本特征,其课程应使学生能获得结构完整的工作过程中所涉及到的知识、职业技能和相关的职业体验,以促进职业能力的形成。本文阐述了基于工作过程的高职市场营销专业课程体系构建的意义和原则,提出了基于工作过程导向的高职市场营销专业课程体系的构建。
Higher vocational education is oriented towards vocational education. Its curriculum should enable students to acquire the knowledge, vocational skills and relevant professional experience involved in a structured work process in order to promote the formation of vocational skills. This article elaborates the meaning and principle of constructing higher vocational marketing course system based on work process, and puts forward the construction of higher vocational marketing course system based on work process orientation.