近年来,我国平面设计专业取得了长足发展,以平面设计为龙头的艺术设计专业教育如雨后春笋般取得了快速的发展,但与此同时,办学条件、育人模式、就业水平等问题也日益凸显出来。平面设计教育若要从表面的繁荣中建立扎实的根基,必须通过一定的教学手段强化学生综合设计能力的培养。文章试从项目化实践教学出发,探讨理论教学与项目化教学的契合点,期对平面设计专业教学有益。 In recent years, China’s graphic design profession has made great strides, and graphic design as the leading art education has mushroomed rapidly, but at the same time, the conditions of running school, education mode and employment level are also increasingly prominent come out. If we want to establish a solid foundation from the superficial prosperity, we must strengthen the students’ overall design ability through certain teaching methods. The article tries to start from the project of practical teaching, to explore the combination of theoretical teaching and project teaching, period of graphic design teaching useful.