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营业厅是中国电信最为传统的服务渠道,也是一种大众化的直观营销模式,是顾客购买电信产品和体验电信服务的场所。当今市场变化多端,营业厅所面临的内外部环境都在发生变化,对营业厅的运营提出了更高的标准和要求。为顺应形势发展需要,应该通过提升业务处理能力、服务亲和力、现场管理能力和营销能力四方面(以下简称“四力”)来加强电信营业厅的建设。
Business hall is China Telecom’s most traditional service channels, but also a popular intuitive marketing model, is the customer to buy telecommunications products and experience telecommunications services place. In today’s volatile market, both the internal and external environment facing business halls are changing, setting higher standards and requirements for business hall operations. In order to meet the needs of the development of the situation, it is necessary to strengthen the construction of the telecommunications business hall by enhancing business handling capabilities, service affinity, on-site management capabilities and marketing capabilities (hereinafter referred to as “Sili Power”).