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2012年湖南农业大学商学院的市场营销专业开设了竞争情报选修课程。本文阐述了竞争情报选修课程开设的目的和原则,并且说明了是从竞争情报与市场营销相融合的原则入手形成的教学思路和课程设置。通过为期一学期的教学发现竞争情报对学生有一定的吸引力,同时也发现了一些不足之处,例如:课程设置要符合学生的知识结构和学习意愿,要增加实践课程提高学生的竞争情报能力,要设计循序渐进的课程体系帮助学生深入理解竞争情报,以期这些真实的教学经验和体会能够为其他高校商学院开设竞争情报课程提供有益的参考、借鉴。
In 2012, Hunan University of Agriculture and Business School of Marketing Professional opened competitive intelligence elective courses. This article elaborates the purpose and principle of offering elective courses of competitive intelligence and explains the teaching ideas and curriculum that are formed from the principle of the combination of competitive intelligence and marketing. Through one semester of teaching, it is found that competitive intelligence is attractive to students and some shortcomings are found. For example, the curriculum should conform to students ’knowledge structure and learning intention, and practical courses should be added to improve students’ competitive intelligence ability , To design a gradual course system to help students understand the competitive intelligence in depth, with a view to these real teaching experience and experience can provide a useful reference for other colleges and universities to open competitive intelligence courses.