人喊货与货喊人骆振飞随着商场间竞争的日益激烈，竞争手段也名目繁多，装修战、公关战、服务战、时间战、价格战纷纷亮相，目的是增加商品的知名度和吸引力，提高附加值、销售额。但是，如今市场似战场，若要打动消费者，只靠“人喊货”是不够的。要练好“内功”，把产品... People shout goods and goods shouting people Zhen-Fei Luo With the increasingly fierce competition among shopping malls, a wide range of competitive means, decoration war, public relations war, war of services, time war, price war have appeared in order to increase the visibility and attractiveness of goods, Increase value-added, sales. However, markets like the battlefield today, to impress consumers, rely on “people shouting goods” is not enough. To practice “internal strength”, the product ...