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第28届奥运会的召开,让中国观众通过中央电视台欣赏到了各国健儿在希腊雅典同场竞技,一展雄风。而且,奥运会期间在中央电视台荧屏上竞技的,除了各国的体育健儿,还有国内外的知名企业。在此次中央电视台的奥运会节目播放中,国内外上百家企业就掀起了一轮品牌传播的高潮。企业事件营销意识敏锐,擅长抓住广告时机品牌策划专家叶茂中与李光斗认为,之所以企业如此看好奥运,纷纷在中央电视台投放广告,主要是看好奥运会的事件
The 28th Olympic Games was held to allow Chinese audiences to enjoy through the CCTV the athletes from various countries competing in Athens, Greece, to show their glory. Moreover, during the Olympic Games on the CCTV screen, in addition to sports athletes in various countries, there are well-known companies at home and abroad. During the broadcast of the Olympic Games on CCTV, hundreds of companies at home and abroad set off a climax of brand communication. Corporate event marketing has a keen awareness and is adept at seizing the opportunity of advertising Brand planning experts Ye Maozhong and Li Guangdou believe that companies are so optimistic about the Olympic Games that they are placing advertisements on CCTV, mainly to be optimistic about the events of the Olympic Games.