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2013年12月24日上午,本刊记者走进海达电器位于赤峰市红山区的总店,这家店共四层,总面积4000多平方米,因为是老的商业大厦,单层店面并不是很宽敞,装修也不豪华,如果从店内终端陈列,展示环境来看,想象不出,赤峰市每年市区家电市场是6~7亿的容量,这家店的单店销售就可以达到4亿元,占当地市场60%的份额。单店的市场占有率如此之高,这在全国的二级市场中都是少有的。是什么样的团队有如此的战斗力,造就了这样的市场业绩?
On the morning of December 24, 2013, our reporter walked into the headquarters of Haida Electric in Hongshan District, Chifeng City. This shop has a total of four floors with a total area of more than 4,000 square meters. Because it is an old commercial building with a single storefront Not very spacious, decoration is not luxurious, if the terminal display from the store, the display environment, can not imagine, Chifeng city home appliance market each year is 6 ~ 700 million capacity, the store’s single-store sales can reach 4 100 million yuan, accounting for 60% of the local market share. The single-store market share so high, which in the secondary market are rare. What kind of team has such combat effectiveness, created such a market performance?