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旅游纪念品是伴随着旅游业的兴起而出现的,西安作为著名的丝绸之路的起点,旅游纪念品的发展更是必不可少,本文针对西安旅游纪念品的现状,分析其存在的问题,并对其进行对策研究。
Tourist Souvenir is accompanied by the rise of tourism. Xi’an, as the starting point of the famous Silk Road, is more essential for the development of tourist souvenirs. This paper analyzes the existing problems of tourist souvenirs in Xi’an and analyzes its existing problems. Conduct countermeasure research.