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本文运用互联网商业应用扩展模型(e MICA),对2010-2014年长三角地区22座核心城市的政府旅游网站建设与发展水平进行评价与比较,2010年,这些网站尚处于相对较低的发展水平,交互性较差,电子商务功能弱,如今在国家大力发展智慧旅游的环境下,绝大多数网站的互动和商务功能有了显著改善,但交互性仍显不足,营销和在线交易功能有待提升。
In this paper, eMICA is used to evaluate and compare the construction and development level of government tourism websites in 22 core cities in the Yangtze River Delta from 2010 to 2014. In 2010, these websites are still at a relatively low level of development , Less interactive, weak e-commerce function, and now in the country to develop smart tourism environment, the vast majority of sites have greatly improved the interactive and business functions, but the interaction is still inadequate, marketing and online trading features to be improved .