1995年3月,美国锐步国际公司在北京开设了第一家专卖店,并与中国田径协会签署了有史以来第一个赞助中国田径运动员训练和比赛的协议。根据赞助协议,锐步国际公司将为中国田径队600余名男女运动员、教练员和官员提供专项鞋和比赛服, March 1995, the United States Reebok International opened its first store in Beijing, and China Track and Field Association signed the first ever sponsored Chinese track and field athletes training and competition agreement. Under the sponsorship agreement, Reebok International will provide special shoes and match suits for more than 600 men and women athletes, coaches and officials of the Chinese track and field team,