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厦门大学新闻传播学院“盘点2004”课题组叶绍进综合来看,在创意表现、广告实效、区域影响、特色经营、客户拓展等方面,以下五大公司2004年度的表现最为抢眼,也最有代表性。一、创意圣殿:上海智威汤逊-中乔上海智威汤逊-中乔,广告创意人最为向往的广告公司之一。2004年,该公司成了得奖专业户,截止到12月4日,已先后在2004国际电视广告大赛、第十一届世界华文广告节、媒介广告奖、嘎纳国际广告节、第十一届中国广告节、伦敦国际广告奖、第十五届时报亚太广告节、上海市第十一届广告节、4As创意奖、龙玺户外广告奖等10
According to Ye Shaoguang’s project group of “School of Journalism and Communication 2004”, Xiamen University’s School of Journalism and Communication, "In 2004, the following five companies showed the most eye-catching performance and the most representative performance in terms of creative performance, effective advertising, regional influence, special management and customer development. Sex. First, the Creative Temple: Shanghai JWT - Joe in Shanghai JWT - Joe, one of the most aspired advertising creative company. In 2004, the company became a prize winner, as of December 4, has in 2004 International Television Advertising Competition, the Eleventh World Chinese Advertising Festival, Media Advertising Award, Cannes International Advertising Festival, the eleventh China Advertising Festival, London International Advertising Awards, Asia Advertising Festival of the 15th Times, Shanghai Advertising Festival, 4As Creative Award, Longxi Outdoor Advertising Awards 10