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政府对外传播的硬环境包括政府在内外互动过程中所面对的硬性背景、硬性关系与硬性牵扯、硬性压力和阻力等。硬环境是相对于软环境而言的。它对于传播主体,同样具有多重功能,可能是助力,也可能是阻力。无论环境对传播活动的作用是正面的、积极的,还是负面的、消极的,环境总是自然而然地释放能量。本文结合实证,从“相互依赖”与“交叉依赖”视角,分析了硬环境对政府对外传播的制约与传播主体对硬环境的利用。
The government’s hard environment for external communication includes the rigid background, hard-line and rigid involvement of the government in the process of internal and external interaction, hard pressure and resistance. Hard environment is relative to the soft environment. It also has multiple functions for the dissemination of the subject, may be helpful, it may be resistance. Regardless of whether the role of the environment in transmitting activities is positive, positive, negative or negative, the environment naturally releases energy naturally. Based on the empirical evidence, from the perspective of “interdependence ” and “cross-dependence ”, this paper analyzes the restriction of hard environment on government external communication and the use of hard environment by the main body.