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品牌信用的好坏影响着企业生存与发展,影响着区域乃至国家的整体形象、经济的可持续发展与优化升级。品牌建设的过程也就是品牌信用形成的过程,其建设离不开法律的指导,规制与保护。本文试图从法律角度理清品牌信用建设的各类主体及其相互关系。进而将构建品牌信用的法律主体分为四个层次、五种类型、七种法律关系,并分别进行了相对详尽的论述。
The quality of brand credit affects the survival and development of enterprises, affects the overall image of the region and even the country, and the sustainable development and optimization and upgrading of economy. The process of brand building is the formation of brand credit process, its construction can not be separated from the guidance of the law, regulation and protection. This article tries to sort out all kinds of subjects of brand credit construction and their interrelations from the legal point of view. And then it divides the legal subjects that construct the brand credit into four levels, five types and seven kinds of legal relations, and respectively makes a relatively detailed exposition.