2002年电影市场化深入改革以来,不论是在影片质量、票房业绩、影院数量以及社会影响力上,都呈现出较大的增长势态。随着2011年市场发展速度放缓,不少电影公司已经放弃大片策略,将重心转移到类型特征最为丰富的中小成本影片的投资制作上。事实证 Since the film market reform deepened in 2002, there has been a big growth trend in film quality, box office performance, the number of theaters and social influence. With the slowdown of market growth in 2011, many movie companies have already abandoned large-scale strategies and shifted their focus to investing in the production of medium and small-sized films with the most feature types. Facts show