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品牌和商标往往是相辅相成的,2015年底结案的“非诚勿扰”商标侵权案再一次用事实证明,仅仅做大做强品牌,但是疏于商标管理是要付出惨痛代价的。相反,实施积极有效的商标管理策略可以为企业的品牌建设之路保驾护航。一、商标注册之道引领品牌创建在商标的设计、选择方面,应当首先考虑合法性,要符合我国《商标法》对于商标构成要素的规定。新《商标法》将声音商标纳入法律保护范畴,但是气味商标就不属于我国商标法律保护
Brands and trademarks often complement each other. By the end of 2015, the “You Are the One” trademark infringement case once again proved that it is only bigger and stronger brands, but negligence of trademark management is to pay a painful price. On the contrary, implementing an active and effective trademark management strategy can escort the brand building of enterprises. First, the trademark registration to lead the brand to create In the design and selection of trademarks, we should first consider the legitimacy, to comply with China’s “Trademark Law” for trademark elements. The new “Trademark Law” will sound trademarks into the category of legal protection, but the smell of the trademark does not belong to our trademark protection