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2010年,赛立信公司研制了广播收听测量仪BSM,本文将跟大家一起走进BSM测量仪数据世界,看看测量仪的数据是怎么样的情况,怎么样可以把测量仪的数据运用在广播电台日常的经营管理当中。目前BSM测量仪数据在广播广告拓展中的应用具体分为四大块,一是为客户制作有说服力的广告策划建议书,二是分析广告传播的效果,三是做广告推介、推广,四是做到广告合理定价。
In 2010, the company set up the BSR radio listening meter, this article will walk into the world of BSM meter data with everyone and see how the meter data is, how can we use the meter data on the radio Radio daily management of them. Currently BSM measuring instrument data in the application of radio advertising expansion is divided into four specific blocks, one for customers to create a convincing advertising planning proposals, the second is to analyze the effect of advertising, advertising, promotion, promotion, four Is to do a reasonable price advertising.