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欧洲足球豪门皇家马德里队的中国之行,是一次成功运作世界顶级品牌的营销案例。这一案例对正在筹办2008年奥运会的北京,有着独特的借鉴意义——
European football giants Real Madrid team’s visit to China, is a successful operation of the world’s top brands marketing case. This case has a unique reference to Beijing that is preparing for the 2008 Olympic Games -