绿色消费席卷全球 伴随着国际环境意识的增强,人们的思维方式、价值观念乃至消费心理、消费行为都发生变化,逐步兴起“绿色消费主义”。日本的米糠油事件、英国的口蹄疫和欧洲的疯牛病等等恶性事件的出现,更促使人们关注自身健康、关注绿色消费。从国际市场来看,一些发达国家对绿 Green consumption sweeps across the globe With the increase of international environmental awareness, people’s ways of thinking, values, and even consumer psychology and consumer behavior have all changed, and the “green consumerism” has gradually emerged. The emergence of such vicious events as Japan’s rice bran oil incident, the UK’s foot-and-mouth disease, and Europe’s mad cow disease has prompted people to pay attention to their own health and pay attention to green consumption. From the perspective of the international market, some developed countries have