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从经营的角度来说,O2O不仅可以成为一种独立的模式存在,也可以作为经营策略和手段,用于加强企业固有的商业模式。O2O有两种层次,一种是比较简单,在网上做做广告,或者下载点优惠券然后去实体店消费。另一种比较复杂,是指企业针对其主营业务,整合网上网下的流程,最终向顾客提供一种可无缝对接的、可无障碍转换的一致化的服务或产品。前者其实等同于网络广告,不过市场营销手段的多样化而已。严格来说,算不上什么创新,更谈不上什么模式,所以不是本文讨论的重点。本文想和读者探讨的是后者。O2O的关键在于整合记得最早使用O2O这个词汇的是那些团购网站,
From an operational point of view, O2O can not only become an independent model, but also can be used as a business strategy and means to strengthen the inherent business model of the enterprise. There are two levels of O2O, one is relatively simple, do advertising online, or download coupons and then go to the store to spend. The other is more complex, refers to the business for its main business, integration process under the Internet, and ultimately to provide customers with a seamless docking, accessibility can be converted to a consistent service or product. The former is actually equivalent to online advertising, but the diversity of marketing tools only. Strictly speaking, not really innovation, let alone what model, so not the focus of this article. This article and readers to explore the latter. O2O is the key to integration Remember the earliest use of the term O2O is those buy site,