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观念创新——企业创新的前提。世界著名管理大师杜拉克指出:“当今社会不是一场技术也不是软件、速度的革命,而是一场观念的革命。”过去最有价值的东西是看得见的,而现在最有价值的东西却看不见,如知识、智慧等。过去看中的是实物财产,现在更重视商品品牌、企业形象等无形资产。湖南湘潭建材化工厂1997年严重亏损,生产处于瘫痪状态,而1999年一举甩掉了亏损帽子,今年更上一层楼,1-6月份完成工业总产值
Concept Innovation - Premise of Enterprise Innovation. Dracula, the world-renowned management guru, points out: “Today's society is not a technology or a revolution in speed, but a revolution in ideas.” The most valuable things in the past were visible and the most valuable Things can not be seen, such as knowledge, wisdom and so on. In the past fancy is the physical property, and now pay more attention to product brands, corporate image and other intangible assets. Hunan Xiangtan Building Materials Chemical Plant in 1997 a serious loss, the production is in a state of paralysis, and in 1999 lifted the loss hat in one fell swoop this year, a higher level, from January to June to complete industrial output value