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一招鲜,吃遍天。只有不断推陈出新,开发出用户喜闻乐见的新业务,运营商才能在激烈的竞争中步步领先。然而,目前电信业务虽多如牛毛,深受用户喜爱的却为数不多。如何开发出富有生命力的新业务,本刊特邀请电信专家范玉钟先生撰文,为运营商出谋划策。在系列连载中您将看到《新业务开发法宝:用户参与》、《发展新业务的利器:协同营销》、《降低新业务风险的宝典:四要素评估》以及对位置服务、USSD等新业务的分析。
A trick fresh, eat all day. Only by constantly innovating and developing new businesses loved by users will operators be able to lead the fierce competition step by step. However, the current telecom business is superb, popular among users is one of the few. How to develop a new life full of vitality, the magazine invited telecommunications experts Fan Yuzhong author, for the operators advice. In the series, you will find “New Business Development Magic: User Engagement,” “New Business Development Tools: Collaborative Marketing,” “A Guide to Reducing New Business Risks: Four-Factor Evaluation,” and new services such as location services and USSD Analysis.