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据了解,目前正在由四川卫视举办的第二次广告知识大奖赛已经得到了12万名观众的支持和响应,SCTV举办此次大赛的目的是为了宣传广告法规、普及广告知识、提高观众的广告鉴赏能力,而12万名观众的参与无疑将更有利于本次大赛的主办方达到目的。 提起广告知识大奖赛,人们很容易将其与去年九月份由央视所举办的《AD盛典》——首届“CCTV国际电视广告大赛”联系到一起,事实上二者也有某种程度的相似性,一方面二者都是由媒体主办的与广告有关的大赛类活动,另一方面,从社会效益而言,这两次活动,都从不同程度上促进了广大电视观众对广告这一社会文化形态的认识与理解。 2月20日通过对SCTV的采访,记者对此次大赛有了更进一步的认识;四川台举办的这次广告知识大奖赛在举办活动的
It is understood that the second Advertising Knowledge Grand Prix currently being held by Sichuan Satellite TV has received the support and response of 120,000 spectators. The purpose of this contest held by SCTV is to promote advertising laws and regulations, popularize advertising knowledge and enhance audience’s advertising Appreciation ability, and 120,000 audience participation will undoubtedly be more conducive to the organizers of this contest to achieve their goals. To bring up the Advertising Knowledge Grand Prix, it is easy to link it with the “AD Festival” - the first “CCTV International Television Advertising Competition” held by CCTV in September last year. In fact, the two have some degree of similarity. On the one hand, both of them are sponsored by the media and related advertising contest activities, on the other hand, from the social benefits, these two activities, to varying degrees, promoted the majority of television viewers on the social and cultural forms of advertising Understanding and understanding Through interview with SCTV on February 20, the reporter learned more about this contest; this advertising knowledge competition organized by Sichuan Taiwan organized activities