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所谓关系营销是指企业与消费者、分销商、零售商和供应商建立一种长期、信任、互惠的关系,而为了要做到这一点,企业必须向这些个人和组织承诺和提供优质的产品、良好的服务以及适当的价格,从而与这些个人和组织建立和保持一种长期的经济、技术和社会的关系纽带。营销关系的建立就使得企业建立起了一个营销网络,企业、供应商、分销商和顾客共同构成了网络成员,各网络成员彼此建立了牢固和互相依赖的商业关系。此时,市场营销的功能也就发生了变化,市场营销就从过去使每次交易的利
The so-called relationship marketing refers to the establishment of a long-term, trust, and reciprocal relationship between companies and consumers, distributors, retailers, and suppliers, and in order to achieve this, companies must promise and provide quality products to these individuals and organizations. , good service, and appropriate prices, in order to establish and maintain a long-term economic, technological and social relationship with these individuals and organizations. The establishment of a marketing relationship has enabled the company to establish a marketing network. Enterprises, suppliers, distributors, and customers together form a network member, and each network member establishes a strong and interdependent business relationship with each other. At this point, the function of marketing has also changed, and marketing has made every transaction profitable from the past.