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网络广告是指广告主利用一些受众密集或有特征的网站摆放商业信息,并设置链接到某目的网页的过程。通过采用文字介绍、声音、影像、图像、颜色、音乐等表现手段,来达到要实现的目的。它与当今电视、广播、报纸、杂志等媒体的广告相比,具有交互性、实时性、无时间地域限制、传播范围极大、受众数量可准确统计、针对性强、受众群体特征明显、形式多样、迅捷性、可重复性、易检索性等特点。网络广告发展的历史不长,但其发展速度之快,给社会所带来的影响,已是有目共睹。
Online advertising refers to the advertisers using some of the most popular or characteristic of the site display business information, and set links to a certain purpose web page process. Through the use of text, voice, video, image, color, music and other means of expression, to achieve the purpose. Compared with the advertisements of television, radio, newspapers, magazines and other media today, it has the characteristics of interactive, real-time, no time and geographical limitation, extremely wide range of communication, accurate audience statistics, strong pertinence, obvious characteristics of audiences, Diverse, fast, repeatable, easy to retrieve and so on. The history of online advertising has not been long. However, the impact it has on society has been evident to all.