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融媒时代,体育传播表现出一些新的特点:多媒体联动、超真实性表达和交互性增强等。这些特点是对传统传媒理论的完善,为研究体育传播提供了新的观察点和理论依据。事实上,数字时代的体育传媒和整个新闻传媒的发展是一致的。因此,应明确当代媒体活动对体育和媒体生态的影响,用一种全新的媒体视角和思维方式审视数字时代的体育传播。
In the media age, sports communication showed some new characteristics: multimedia linkage, super-authenticity expression and interaction enhancement. These characteristics are the perfection of the traditional media theory and provide a new observation point and theoretical basis for the study of sports communication. In fact, the development of the sports media in the digital age and that of the entire news media is consistent. Therefore, the influence of contemporary media activities on the sports and media ecology should be clarified, and the sports communication in the digital era should be examined with a brand new media perspective and thinking mode.