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海尔的创业与发展海尔1984年创立于中国青岛,致力于为全球用户创造价值,成为美好住居生活解决方案服务商。海尔集团现任董事局主席、首席执行官张瑞敏先生是海尔的主要创始人。在他确立的名牌战略指导下,海尔先后实施名牌战略、多元化战略和国际化战略,2005年底,海尔进入第四个发展战略阶段——全球化品牌战略阶段。海尔的市场与网络海尔在全球范围内建立了29个制造基地,8个综合研发中心,19个海外贸易公司,全球员工总数超过6万人。海尔的营销、研发、制造网络分布于中国、
Haier’s business and development Haier was founded in 1984 in Qingdao, China, is committed to creating value for users worldwide, a better living solution provider. Mr. Zhang Ruimin, the current board chairman and chief executive officer of Haier Group, is the main founder of Haier. Under the guidance of the famous brand strategy that he established, Haier successively implemented the famous brand strategy, diversification strategy and internationalization strategy. By the end of 2005, Haier entered the stage of the fourth development strategy - the stage of global brand strategy. Haier’s Market and Network Haier has 29 manufacturing sites, 8 integrated R & D centers, 19 overseas trading companies and more than 60,000 employees worldwide. Haier’s marketing, research and development, manufacturing network located in China,