乡村度假旅游是乡村旅游发展的必然趋势,成都市也将重点发展度假型农家乐。本文分析了成都市度假型农家乐面临的市场情况并对其发展提出了相应的策略。1987年,成都郫县友爱村诞生了中国第一家农家乐,成都从此成为中国乡村旅游发源地之一。经过二十多年的发展,成都乡村旅游产业业态已然形成。2011年,成都农家乐总数近5000家,农家乐从业人员30万人,纳税额1.9亿元,全市农家乐旅游接待游客4035万人次,接待收入近30亿元。参照国外乡村 Village vacation tourism is an inevitable trend of rural tourism development, Chengdu will also focus on the development of holiday-style farmhouse. This article analyzes the market conditions faced by resort-type farmers in Chengdu and puts forward corresponding strategies for their development. In 1987, the birthplace of China’s first farmhouse was born in Youyi Village, Juxian County, Chengdu, and Chengdu has since become one of the cradles of rural tourism in China. After more than 20 years of development, Chengdu rural tourism industry format has been formed. In 2011, the total number of farmhouses in Chengdu was nearly 5,000, with 300,000 farmhouse employees and a tax payment of 190 million yuan. The city’s farmhouse tourism received 40.35 million tourists and received nearly 3 billion yuan of income. Reference to foreign villages