一直以来,广电行业承担着引导社会风气、弘扬社会主旋律的使命,在经济社会发展中占据重要的位置。然而,随着网络时代的到来,各种新媒介不断涌现,广电行业面临的压力也与日俱增,已经远远不能适应新时期发展的需要。鉴于此,对当前广电OTT发展现状与策略进行了分析,以期对相关从业人员有所参考意义。 All along, the radio and television industry has assumed the mission of guiding social ethos and promoting the theme of society and occupies an important position in economic and social development. However, with the advent of the Internet age, various new media are constantly emerging, and the pressure on broadcasting and television industry is also increasing day by day, which is far from meeting the needs of development in the new era. In view of this, the current status of radio and television OTT development and strategy were analyzed, with a view to the relevant practitioners for reference.