我们知道,消费者是很难对一个产品的价值做出判断的,他们只能依靠对比去做出选择。例如消费者难以完全搞清楚一个三星手机的研发成本、制造成本、渠道成本、营销成本,他们难以对一个三星手机的真实价值做出判断。那么,他们愿意花费5千元去购买一部三星手机,依靠的是什么?是对比!是三星各个款式手机之间的性价比的对比,是三星与苹果手机性 We know that consumers are very difficult to judge the value of a product, they can only rely on contrast to make a choice. For example, it is difficult for consumers to fully understand the R & D cost, manufacturing cost, channel cost and marketing cost of a Samsung mobile phone. They can hardly judge the true value of a Samsung mobile phone. So, they are willing to spend 5 thousand yuan to buy a Samsung mobile phone, rely on what is? Compare! Samsung is the cost-effective comparison between various styles of mobile phones, Samsung and Apple mobile phone sex