什么是成功的旅游景区,每个人对它的认识不同。本文认为成功景区是通过高品质的景区扬名气,聚人气,进而增加财气,实现了名气、人气、财气的相得益彰。本文以古城(镇)景区为研究对象,探讨此类景区成功的关键性要素,希望对今后此类景区旅游开发提供有益借鉴。 What is a successful tourist attractions, everyone’s understanding of it is different. In this paper, the successful scenic spots are famous, high-quality scenic spots, popularity, and then increase the wealth, to achieve the fame, popularity, wealth complement each other. In this paper, the ancient city (town) scenic spots as the research object, to explore the key elements of the success of such scenic spots, hoping to provide some useful lessons for the future development of such tourism areas.