市场营销是企业管理的一个重要部分,它的管理工作涉及到很多方面。在医药企业中,通过市场营销活动获取的经济效益是医药企业长远发展的主要资金来源,这也就意味着市场营销的管理工作将直接关系到该企业能否生存下来。根据目前市场的发展现状和趋势,人们针对医药企业市场营销管理工作展开了一系列的讨论。 Marketing is an important part of business management, its management involves many aspects. In pharmaceutical companies, the economic benefits gained through marketing activities are the main source of funding for the long-term development of pharmaceutical enterprises, which means that marketing management will have a direct bearing on whether the enterprise can survive. According to the current market development status and trends, people for the pharmaceutical business marketing management started a series of discussions.