客户关系管理是一种以客户为中心的经营理念,为适应时代的发展,企业客户之间的关系已经发生转变,因此客户管理管理市场也变得更加快。我国酒店行业发展进入到高峰时期,在发展中没有很好的使用客户关系管理,将患者满意度不高,本文主要分析精品酒店的客户关系管理。 Customer relationship management is a customer-centric business philosophy, to adapt to the development of the times, the relationship between business customers has changed, so the customer management and management market has become faster. China’s hotel industry entered a peak period, the development is not good use of customer relationship management, patient satisfaction is not high, this article analyzes the boutique hotel’s customer relationship management.