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本文从动漫产品、动漫衍生品和动漫产业消费市场三方面阐明了动漫产业的现状,据此分析了中国动漫产业存在的问题和困难,并指明了中国动漫产业市场突破的路径。
This article illustrates the status quo of the animation industry from three aspects: animation products, animation derivatives and the animation industry consumer market. Based on this analysis, the problems and difficulties existing in the animation industry in China are pointed out and the path of breakthrough in the animation industry in China is pointed out.