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笔者以书法与传统文化、书法与艺术设计之间的关系为切入点。通过对我国水墨书法与艺术设计的发展现状的研究,提出将水墨汉字书法的艺术美,引入艺术设计的创作中,以达到意境美与形式美的交融。并具体分析了传统文化艺术与标志设计理念的碰撞及水墨文化与艺术设计的交织,提出了对中国传统艺术的重新认识,进而强调了传统文化的传承对艺术设计发展的重要性,提出了继承本土文化、汲取西方设计理论,以新的艺术视角与思维重塑中国艺术思考设计的观点。
The author starts with the relationship between calligraphy and traditional culture, calligraphy and art design. Through the study of the development of ink calligraphy and art design in our country, it is proposed that the artistic beauty of ink calligraphic calligraphy should be introduced into the creation of art design to achieve the blending of artistic conception and formal beauty. And concretely analyzes the collision between traditional culture and art and logo design concept and the interweaving of ink culture and art design, brings forward a new understanding of Chinese traditional art, further emphasizes the importance of the inheritance of traditional culture to the development of art design, and proposes the inheritance Local culture, learn from the western design theory, with a new artistic perspective and thinking to reshape the Chinese art thinking design point of view.