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根据调查统计的数据，归纳总结和分析研究了我国城市居民服装消费心理所发生的变化以及对消费行为所产生的影响，指出了我国城市服装消费的新特点和新趋势，对服装生产和经营企业具有一定的参考价值
According to the data of survey and statistics, the paper summarizes and analyzes the changes of consumer psychology of urban residents in our country and their influence on consumer behavior, and points out the new characteristics and new trends of urban apparel consumption in China. Has a certain reference value