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近年来,社会舆论关于“民生”的声音越来越大。“关注民生、重视民生、保障民生、改善民生”更是2008“两会”关注的焦点问题。作为中国最为重要的基础产业之一,家电产业也开始把更多精力投向与“民生”息息相关的广大农村市场。由商务部、财政部去年12月联合发起的“家电下乡”工程正是中国家电产业围绕“民生”问题而发起的标志性事件。这项政府主
In recent years, the voice of the public opinion on “livelihood ” has become louder and louder. “Focus on people’s livelihood, emphasis on people’s livelihood, protect people’s livelihood, improve people’s livelihood ” is the focus of attention in 2008 “two sessions ”. As one of the most important basic industries in China, the home appliance industry has also begun to devote more energy to the vast rural market that is closely linked with “livelihood ”. The “Home Appliances Going to the Countryside” project jointly launched by the Ministry of Commerce and the Ministry of Finance in December last year is a landmark event launched by the Chinese home appliance industry around the issue of “people’s livelihood”. The government owner