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体育一直都伴随着每个人的成长,体育科技产业也是与国家和人民息息相关的产业,它的发展一直都受着高度的关注。随着人们生活节奏的加快,新媒体的运用深入到了大众生活的方方面面,它不仅给人们带来了便利,同时也提高了生活质量。如果作为朝阳产业的体育乘着这股东风与新媒体融合,必将为体育科技产业开拓更为辉煌的前景。本文通过阐述各类新媒体对体育科技产业的影响等方面内容,说明其对体育科技产业和体育大众在各个方面的突出作用,同时也要趋利避害,从而进一步导出体育科技产业在新媒体发展下的策略。
Sports have always accompanied everyone’s growth. The sports science and technology industry is also an industry closely related to the country and its people. Its development has always been highly concerned. As the pace of people’s life accelerates, the use of new media has gone deep into all aspects of public life. It not only brings convenience to people but also improves the quality of life. If the sport as a sunrise industry rides this new trend of integration with the new media, it is bound to open up a more brilliant prospect for the sports science and technology industry. This article expounds the impact of all kinds of new media on the sports science and technology industry and other aspects, explains its prominent role in all aspects of sports science and technology industry and the sports public, but also to seek advantages and avoid disadvantages, so as to further derive the sports science and technology industry in the new media Development strategy.