自1898年百事可乐饮料在美国问世以来,经过多次业务重组分离,百事公司目前的主要业务是饮料及食品。2008年11月百事公司CEO卢英德中国之行带了一份“大礼”:未来几年,百事将在中国投资十亿美元。纵观百事可乐成功的每一步,都是和企业文化的建立、品牌的树立紧密联系的。从一个濒临破产的 Since the advent of Pepsi Beverages in the United States in 1898, after several business restructurings and separations, PepsiCo’s current main business is beverage and food. November 2008 PepsiCo CEO Lu Yingde China trip with a “gift”: In the next few years, PepsiCo will invest billions of dollars in China. Throughout every step of Pepsi’s success, and the establishment of corporate culture, establish a close contact with the brand. From a verge of bankruptcy