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近年来,网络热词被频繁用到新闻报道中,特别是在都市报、娱乐新闻报道中更是屡见不鲜。2010年11月,网络热词“给力”出现在《人民日报》的头版头条,引起了轩然大波,各种声音也同时出现。一个属于“快餐”式的网络词汇却在最短的时间内风行于社会的风向标——新闻传媒界,以一种特殊的方式影响其中,这是新闻业整体的“堕落”还是在改进中向前发展?新闻业,有其自身的价值属性与定位标准,处在某一位置就要担当一定的责任,在这个飞速变化的时代改变总要有一个底限。有所为有所不为,也许,这才是一个新闻媒体应该有的良知。
In recent years, the network of hot words are frequently used in news reports, especially in the city newspaper, entertainment news reports are more common. In November 2010, the online hot word “Give ” appeared in the headlines of “People’s Daily”, causing a great uproar, and various voices also appeared at the same time. In a short period of time, a network term belonging to “fast food ” style has become popular in society as a weathervane - the news media community and it is affected in a special way. Is this a “corruption” of the news industry as a whole? To improve the development of the press? The journalism, with its own value attributes and positioning standards, should take a certain responsibility in a certain position. There must always be a bottom line in this rapidly changing era. Something is wrong, perhaps, this is a news media should have conscience.