作为商品供应主体的厂家,在与超市合作过程中可谓爱恨交加。如今,超市已为消费者认知、熟悉,一些厂家或者说是厂家的代理商,依然对超市存在着认识上的误区。误区之一:进入超市的门槛太高“超市,包括大卖场给予消费者的购物空间及购物的自由度是宽畅而宽松的,但给予厂家供应商的贸易空间却是狭小的,甚至是苟刻的。”一些厂家这样说。 As the main supplier of goods manufacturers, in cooperation with the supermarket process can be described as love and hate. Today, the supermarket has been consumer awareness, familiar with, some manufacturers or manufacturers of agents, there are still misunderstandings on the supermarket. Misunderstanding: too high barriers to entry into the supermarket “supermarkets, including shopping malls to give consumers the freedom of shopping space and shopping is wide and relaxed, but to give manufacturers suppliers of trade space is small, or even Gou Engraved. ”Some manufacturers say so.